Creating a Dynamic Pricing Model for Your Membership Programs

Aesthetic Treatments Business Development

Creating a Dynamic Pricing Model for Your Membership Programs

Pricing in aesthetic medicine isn’t one-size-fits-all. With memberships, multiple locations, and different service tiers, you need more flexibility to reflect the real structure of your Practice. That’s why we’re excited to introduce Dynamic Pricing—a powerful new way to customize inventory pricing based on your memberships and clinic locations. Now, you can configure unique pricing for every membership and every clinic, all within your inventory settings. Whether you’re offering tiered membership benefits, managing regional pricing, or rewarding loyal patients, you have full control.

What Is Dynamic Pricing?

Dynamic Pricing allows you to set different prices for products and services in your inventory based on:

The membership tier (Gold, Silver, etc.)
The clinic location
All memberships or all clinic locations—standardized pricing at scale
Both membership and location—full customization when needed

This ensures the right price is applied to the right patient, every time—automatically at checkout. It reduces front desk confusion, increases accuracy, and lets you manage your patient experience more precisely. It also prevents you from giving away “too much” on one membership because of the benefits you need to offer on another membership. Now you can tailor every membership with the exact pricing model that makes sense for your Practice.

How It Works

When you add or edit an inventory item, you’ll now see a Membership Pricing tab in your settings.

From there, you can:

Set pricing for each membership tier
Adjust prices per clinic
Apply one price across all clinics
Apply one price across all memberships
Or leave both unchecked to configure pricing per clinic and per membership

For example, your Injectors Club members might receive exclusive pricing on facial injectables at your flagship clinic, while Weight Loss Members at your virtual clinic receive discounts on peptides and supplements only. With Dynamic Pricing, you can separate these scenarios clearly—without needing workarounds or duplicate entries.

Why It Matters

Dynamic Pricing was built to give Practices more control and clarity over how pricing is applied.

With this update, you can:

Set pricing rules that reflect your actual business structure
Simplify checkout for your staff
Reduce pricing errors and confusion
Create tiered incentives that boost retention and perceived value
Differentiate locations and services with tailored pricing strategies

Whether you want to simplify pricing or maximize it as a retention tool, this feature helps you do both.

Getting Started

To use Dynamic Pricing:

Log into Aesthetic Record on the web
Go to Inventory
Add or edit an inventory item
Set your regular pricing
Navigate to the Membership Pricing tab
Configure pricing based on membership and/or clinic
Save your changes

If you don’t specify membership pricing, Aesthetic Record will default to your regular price and apply pre-configured discounts where applicable.

Need a refresher? Check our Help Center for detailed walkthroughs on setting up inventory and membership pricing.

Built for Real Practice Needs

From single-location startups to growing, multi-clinic brands, Dynamic Pricing helps you manage membership structures with accuracy and ease. It’s flexible enough for hybrid practices, virtual clinics, and concierge models—because it’s built for the real ways aesthetic providers do business today. Since dynamic prices are automatically applied at checkout, you can ensure accuracy with very interaction without creating additional work for your staff. You can eliminate extra steps to apply custom discounts, and you no longer need to rely on pricing variations to apply different pricing tiers. Now, it’s all built in and easy to use!